INDUSTRIAL MANUFACTURING / ENTERPRISE EXPORT LEADS

TNA SOLUTIONS (NSW)

Australian food processing and packaging equipment manufacturer increasing enterprise export leads through technical lead magnets, enterprise LinkedIn targeting, and structured nurture automation.

📌 Company Snapshot

Industry: Food Processing & Packaging Equipment
Location: New South Wales, Australia
Market: Global enterprise buyers
Goal: Increase qualified export leads

Long enterprise sales cycle
Highly technical product offering
Few inbound qualified leads
Heavy reliance on trade expos

🚧 Challenges & 🧠 Strategy

Challenges

Complex decision-making process
Need for technical education content
Low inbound enterprise traffic
Limited lead qualification automation

Strategy

Technical whitepaper lead magnets
Google Ads for high-intent supplier keywords
LinkedIn enterprise acquisition campaigns
Multi-touch email nurture sequences

⚙️ Execution

Whitepapers developed to educate engineering buyers

Search campaigns targeting “food packaging line supplier” queries

LinkedIn enterprise campaigns targeting decision-makers

Multi-stage email nurture workflow implemented

📈 Results (11 Months)

Qualified export enquiries: +38%

Whitepaper downloads: +91%

Cost per enterprise lead: -24%

Pipeline value: Significantly increased

Want enterprise export growth like TNA Solutions?

We help manufacturers and industrial brands build structured B2B lead funnels that increase pipeline value globally.
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