RETAIL SAAS / DEMO ACQUISITION CAMPAIGN

VEND (LIGHTSPEED RETAIL AU)

Retail POS & inventory SaaS platform increasing demo bookings through vertical segmentation, high-intent search capture, and automated demo scheduling optimisation.

📌 Company Snapshot

Industry: Retail POS & Inventory SaaS
Audience: Australian Retail SMEs
Market: Australia
Goal: Increase demo bookings

Competing with Square & Shopify POS
High trial signups, low demo bookings
Limited retail niche segmentation
Weak demo follow-up automation

🚧 Challenges & 🧠 Strategy

Challenges

Trial users not progressing to demos
Generic messaging across retail segments
Price comparison competition
Underutilised remarketing funnel

Strategy

Retail-segment landing pages (Fashion, Grocery, Café)
Google Ads for “POS system Australia”
Demo scheduling automation
Remarketing abandoned trial users

⚙️ Execution

Vertical-specific retail landing pages launched

High-intent search campaigns deployed

Automated demo booking reminders implemented

Remarketing campaigns targeting inactive trial users

📈 Results (7 Months)

Demo bookings: +46%

Cost per demo: -31%

Retail client acquisition: +29%

Sales close rate: Improved

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