CONSTRUCTION MATERIALS / INFRASTRUCTURE CAMPAIGN
WAGNERS (QLD)
Construction materials and composite solutions manufacturer increasing infrastructure enquiries
through civil engineer targeting,
case study-driven campaigns, and RFQ optimisation systems.
📌 Company Snapshot
- Industry: Concrete & Construction Materials
- Audience: Civil Engineers & Infrastructure Contractors
- Market: Infrastructure & Large-Scale Projects
- Goal: Increase infrastructure project enquiries
- Long infrastructure decision timelines
- Highly technical website content
- Few marketing-qualified leads
- Limited infrastructure-specific positioning
🚧 Challenges & 🧠Strategy
Challenges
- Complex procurement process
- Low inbound MQL generation
- Weak content segmentation
- Limited LinkedIn targeting
Strategy
- Infrastructure-specific landing hubs
- LinkedIn campaigns targeting civil engineers
- Case study-driven ad creatives
- RFQ tracking and optimisation system
📈 Results (10 Months)
Infrastructure leads: +38%
Qualified RFQs: +29%
Website bounce rate: -22%
Pipeline value: Expanded significantly
Want stronger infrastructure pipelines like Wagners?
We help construction and materials companies generate qualified RFQs, increase civil engineer engagement, and expand project pipelines.Book a Strategy Call