ECOMMERCE / INTERNATIONAL SCALING

WHITE FOX BOUTIQUE (NSW)

Sydney-based fashion brand scaling internationally while maintaining Australian profitability through geo-separated ad structures, creator partnerships, and advanced tracking refinement.

📌 Brand Snapshot

Industry: Fashion eCommerce
Location: Sydney, NSW
Focus: International expansion
Goal: Scale globally while protecting AU margins

Rapid overseas scaling creating volatility
Ad creative fatigue
Weak audience segmentation
Tracking structure needing refinement

🚧 Challenges & 🧠 Strategy

Challenges

International growth impacting blended performance
Creative burnout across core markets
Overlapping audience segments
Tracking inconsistencies across regions

Strategy

Geo-separated ad accounts for AU & international
Creator partnership campaigns for fresh creatives
Landing page localisation by region
Advanced pixel tracking refinement

⚙️ Execution

Separate ad account structures for AU and international markets

Creator-led campaign rollouts for creative refresh cycles

Region-specific landing page localisation

Pixel tracking refinements and attribution clean-up

📈 Results (9 Months)

AU revenue: +34%

International revenue: +71%

Blended ROAS: Maintained at 3.2+

Creative fatigue cycle: Extended by 40%

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