SEAFOOD EXPORT / ASIA B2B ACQUISITION

YUMBAH AQUACULTURE (SA)

Australian sustainable seafood producer increasing Asian wholesale enquiries through multilingual landing pages, importer targeting, and export-focused storytelling campaigns.

📌 Company Snapshot

Industry: Sustainable Seafood & Aquaculture
Location: South Australia
Products: Abalone & Oysters
Goal: Increase Asian wholesale buyers

Industry reliant on trade relationships
No structured digital B2B funnel
Website not multilingual
Limited visibility among Asian importers

🚧 Challenges & 🧠 Strategy

Challenges

Traditional trade-based lead generation
No Asian-market digital targeting
Language barriers limiting enquiries
Export capabilities not clearly presented

Strategy

Mandarin-language landing pages
WeChat + LinkedIn targeting seafood importers
Export capability content hub
Video storytelling campaign

⚙️ Execution

Mandarin landing pages built for Asian markets

WeChat and LinkedIn campaigns targeting importers

Export capability content hub developed

Video storytelling to build trust with distributors

📈 Results (7 Months)

Asian wholesale leads: +53%

Export enquiry conversion: +36%

Time-on-site: +48%

Repeat B2B orders: Increased

Want stronger Asian export growth like Yumbah Aquaculture?

We help FMCG and food exporters build multilingual B2B funnels and scale international wholesale demand.
Book a Strategy Call