SOLAR INSTALLATION / LEAD GENERATION
OUTBACK SOLAR
Residential & commercial solar installation company generating
predictable qualified leads across NSW and surrounding regions.
Facebook Ads Performance Dashboard
Real campaign analytics showing scaled ROAS, purchase conversions, and profitable growth achieved within 6 months.
📌 Client Snapshot
- Industry: Solar Panel Installation
- Services: Residential • Commercial • Battery Storage
- Market: NSW & surrounding regions
- Model: Lead → inspection → installation
- Strong offline reputation
- Referral-heavy lead source
- Growing solar demand regionally
- Needed scalable digital acquisition
🎯 Goals & 🚧 Challenges
Growth Goals
- Increase qualified residential enquiries
- Generate high-value commercial projects
- Reduce cost per consultation
- Improve enquiry → install conversion
- Stabilise monthly pipeline
Challenges
- Inconsistent online lead flow
- Heavy reliance on referrals & aggregators
- Website conversion ~1.1%
- Commercial leads unpredictable
- Paid ads attracting price shoppers
🧠 Bahara Solar Growth Strategy
1. High-Intent Google Capture
Search campaigns targeting installation, commercial solar, and home quotes.
2. Local Paid Social Funnel
TOF education → MOF case studies → BOF retargeting CTA.
3. Funnel Optimisation
Savings calculator, finance info, rebate explanation, quote form reduced, instant callback scheduling, CRM attribution tracking installed.
Search campaigns targeting installation, commercial solar, and home quotes.
2. Local Paid Social Funnel
TOF education → MOF case studies → BOF retargeting CTA.
3. Funnel Optimisation
Savings calculator, finance info, rebate explanation, quote form reduced, instant callback scheduling, CRM attribution tracking installed.
⚙️ Execution Timeline
Month 1–2: Tracking fixes, restructure, landing pages.
Month 3–4: Creative testing, expansion, retargeting.
Month 5–6: Commercial scaling, lookalikes, automation.
Month 3–4: Creative testing, expansion, retargeting.
Month 5–6: Commercial scaling, lookalikes, automation.
📈 Results (6-Month Performance)
Qualified leads: +172%
Booked consultations: +139%
Cost per lead: $214 → $92
Google CVR: 3.2% → 8.1%
Residential installs/month: 18 → 43
Commercial projects/quarter: 2 → 7
Landing conversion: 1.1% → 4.2%
Marketing ROI: 4.3×
🛠 Services Provided
Google Ads • Meta Lead Generation • Landing Page Optimisation •
CRM & Attribution Tracking • Local SEO • Funnel Automation
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